The Hong Kong Trade Development Council (HKTDC) debuts a Hong Kong Pavilion at THAIFEX-Anuga Asia held in Bangkok until 31 May.

Featuring 17 businesses that represent over 20 F&B brands, the Pavilion showcases Hong Kong’s vibrant F&B sector, while helping businesses seize growth and collaboration opportunities in ASEAN.

A city renowned as a culinary capital, the Pavilion offerings fuse heritage with modernity. Among the traditional highlights are the Chinese cakes triple set and almond cake crafted by Hang Heung Cake Shop, a century-old bakery.

On offer are also Hiang Kie Coffee Group’s Hong Kong-style Ceylon drip tea, which offers a smooth and aromatic essence of Cha Chaan Teng-style tea.

Modern local favourites include Ka Vo Food International’s butter egg rolls and almond egg pieces famous for their delicate texture and aromatic richness and Fung Lung Trading’s shrimp roe noodles, a classic Hong Kong taste sensation.

The Pavilion also features up-and-coming F&B brands, including Hiu Cha Plus Tea, Lion & Globe Brand, M.X. Cuisine, Tien Chu, Yummy House and Yunpufa, showcasing tea sets, cooking oils, condiments, sauce and more.

A key element of our work, business matching is being facilitated throughout the fair to connect the Hong Kong exhibitors with key F&B players in ASEAN.

Complementing these sessions is a seminar-cum-networking reception, gathering leading voices in the Hong Kong and Thai F&B sector to engage in dialogue on the latest industry opportunities and collaborate for success.

“THAIFEX-Anuga Asia presents an excellent opportunity for Hong Kong’s F&B sector to gain international exposure and access new markets,” said Mr. Keith Chan, Vice Chairman of the Hong Kong Smart Catering Association. “We are delighted to have five member companies participating in the HKTDC’s Hong Kong Pavilion and support the Council’s efforts in promoting Hong Kong brands on the global stage.”